Browse by Authors : D

  • David Meerman Scott David Meerman Scott David Meerman Scott
    Title: The New Rules of Viral Marketing
    Keyword(s): Marketing; Viral; Ebooks; Video;
    Abstract:

    One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Whatever you call it—viral, buzz, word-of-mouse, or word-of-blog marketing—having other people tell your story drives action. One person sends it to another, then that person sends it to yet another, and on and on.

    The challenge for marketers is to harness the amazing power of word-of-mouse. I hope this e-book helps you learn about other people's success so you can apply some of their ideas and lessons in your own word-of-mouse efforts.

    As you will learn, the formula for success includes a combination of some great—and free—Web content (a video, blog entry, interactive tool, or e-book) that provides valuable information (or is groundbreaking or amazing or hilarious or involves a celebrity), plus a network of people to light the fire and links that make your content very easy to share.

  • The New Rules of Viral Marketing David Meerman Scott
    Author(s): David Meerman Scott
    Keyword(s): Marketing; Viral; Ebooks; Video;
    Abstract:

    One of the coolest things about the Web is that when an idea takes off, it can propel a brand or company to seemingly instant fame and fortune. For free. Whatever you call it—viral, buzz, word-of-mouse, or word-of-blog marketing—having other people tell your story drives action. One person sends it to another, then that person sends it to yet another, and on and on.

    The challenge for marketers is to harness the amazing power of word-of-mouse. I hope this e-book helps you learn about other people's success so you can apply some of their ideas and lessons in your own word-of-mouse efforts.

    As you will learn, the formula for success includes a combination of some great—and free—Web content (a video, blog entry, interactive tool, or e-book) that provides valuable information (or is groundbreaking or amazing or hilarious or involves a celebrity), plus a network of people to light the fire and links that make your content very easy to share.

  • Department of Economic and Community Development, Joan McDonald, Commissioner Department of Economic and Community Development, Joan McDonald, Commissioner Department of Economic and Community Development, Joan McDonald, Commissioner
    Title: Connecticut Economic Strategic Plan
  • Connecticut Economic Strategic Plan Department of Economic and Community Development, Joan McDonald, Commissioner
    Author(s): Department of Economic and Community Development, Joan McDonald, Commissioner